So the white version of Apple’s iPhone 4 went on sale yesterday. Should be the same device but just a different color, right? Well, it seems as though there is a slight difference between the two versions. MacRumors reported yesterday that the white iPhone 4 is slightly thicker than the black iPhone 4 (see photos here). While the report notes that the size difference is noticeable to someone who has the black version of the iPhone 4, it’s really only a 0.2mm difference in thickness so all available iPhone 4 cases look as though they will still work.

Some of our clients began reporting font printing issues after updating to 10.6.7.  Our industrious tech James found the fix earlier this week in Apple’s 10.6.7 Font Update.

As James noted, it’s rare for Apple to release one-bug-specific OS fix, and since the symptoms exactly match the problems and the 10.6.7 update timing matches the start of the problem that our clients were experiencing, he’s pretty darned confident that the problems will be resolved with the fix.

It appears as thought Apple got immediate reports of the problem, were able to replicate it and had an easy fix to push out right away, so they didn’t find a need to document it in their Knowledge Base.

The update includes the following fixes:

• Address an issue in which some OpenType fonts don’t display correctly in certain applications
• Resolve issues printing from Preview
• Address an issue with PDF files not opening in third-party PDF viewing applications
• Resolve invalid font errors when printing to PostScript printers

To download the update, visit the Apple website here.

iTunes 10.2.2 was released yesterday via software update. No major new features but it does provide a few bug fixes:

• Addresses an issue where iTunes may become unresponsive when syncing an iPad.
• Resolves an issue which may cause syncing photos with iPhone, iPad, or iPod touch to take longer than necessary.
• Fixes a problem where video previews on the iTunes Store may skip while playing.
• Addresses other issues that improve stability and performance.

According to Apple’s support notes for iTunes 10.2.2, improvements include:

• Sync with your iPhone, iPad, or iPod touch with iOS 4.3.
• Improved Home Sharing. Browse and play from your iTunes libraries with Home Sharing on any iPhone, iPad, or iPod touch with iOS 4.3.

I think it goes without saying that all companies doing business today recognize the importance of having a website to promote the company’s products and services. However, not all companies understand the extreme importance of Search Engine Optimization (SEO). Like it or not, SEO has become a necessary part of business operations. If Google doesn’t sufficiently love the content of your website, then your site will suffer in Google’s search rankings. If potential clients and customers aren’t finding your website through a Google search for keywords that describe the products and services that you offer, then you are losing countless amounts of business.

Just to make it less abstract, let’s say that you have a company called Midas Touch. The primary product that Midas Touch makes is 14K gold paperclips, and there’s a customer out there who is in dire need of replenishing his or her stock of 14K gold paperclips.  When this potential customer types in the keywords “14K paperclips” in Google, you want to make sure that Midas Touch’s site is the first thing they see.  If the Midas Touch website doesn’t have enough unique, original content, or if the website isn’t updated on a regular basis, however, then Google is going to punish Midas Touch by sending its website to the bottom of the Google search listings. Instead of appearing on page 1 of the search for “14K paperclips,” the Midas Touch website might be found on page 6 or 7.

So instead of Midas Touch getting the order for 1,000,000 14K gold paperclips, your competitor, Goldfingerz, who has a website chockablock full of unique, relevant content, no Adobe Flash, loads of inbound links and a constantly updated blog that keeps the public aware of the changes in the 14K gold office supply market, will end up making the big sale due to a great page rank and top position in Google’s search engine on page 1 for the search term “14K paperclips.”

For me (and I’m sure I’m not alone), tracking web rankings, visitors, keywords, etc. on a regular basis can an incredibly boring, monotonous and abstract activity. It most certainly is if you are tracking page rankings and keywords by searching for your “golden” keywords yourself, and manually logging the results in a spreadsheet. Although Google Analytics is great for tracking visitors, as well as the keywords that visitors have used to get to your site, it doesn’t help you determine where your site is appearing in Google or other search engines for all of your top keywords.

Thankfully, I found an incredibly useful tool called Advanced Web Ranking. Advanced Web Ranking is SEO software that makes compiling data and analyzing search engine rankings for my site (site ranking) an efficient and painless task. It generates comprehensive and clear reports for all my important keywords so I don’t have to create them manually. Advanced Web Ranking also tracks my keywords in search engines beyond Google. Yahoo, MSN and other search engines are also included. Additionally, Advanced Web Ranking has a great keyword research tool.

With its easy-to-use browser-like interface, Advanced Web Ranking makes it easy for me to keep up-to-date with my website’s position in Google and other search engines, which makes the task almost enjoyable!

For more information on Advanced Web Ranking SEO software, visit their site at www.advancedwebranking.com

A lot of users out there are still wondering which is better — MacBook Air or iPad 2?  I tweeted about this a while ago, but thought I’d revisit the question as it has been coming up a lot lately.

Brooke Crothers wrote a spot-on review of the two machines for CNET a few weeks back. His verdict (much the same as ours) is that the MacBook Air is probably a better value for users who need to have great browsing and media capability AS WELL AS the ability to use the software that is part of their every day workflow. And it’s much faster, too!

For the full list of pros and cons, click here.